After nearly four decades serving Idaho’s Treasure Valley, a familiar name in commercial landscaping is entering a bold new chapter. What began in 1988 as Trautman Lawn & Landscape has officially rebranded to Treasure Valley Landscape, a name that reflects both the company’s deep roots in the region and its forward-looking vision under the Sperber Landscape Companies family.
While the name has changed, the company continues to be driven by the same commitment to quality, with a team that blends long-standing local knowledge and renewed leadership. Already operating with expanded resources, cutting-edge tools, and decades of national expertise through its alignment with Sperber, the company is now moving forward with a refreshed identity to better serve commercial clients across Idaho’s fastest-growing region.
A Name That Reflects the Region and the Future
The name Treasure Valley Landscape honors the place where it all began and the people who have helped shape its success over the years. For decades, local businesses, commercial properties, and community spaces have relied on the team for their knowledge of the land, the climate, and the standards expected across the Treasure Valley and beyond.
This new identity builds on that legacy while delivering significant advantages to commercial property owners, facility managers, and businesses throughout the Treasure Valley. The company’s comprehensive service portfolio includes:
All services are now backed by Sperber’s unmatched operational excellence, including industry-leading expertise, advanced technology, enhanced capabilities for projects of any scale, and proven leadership; all while maintaining the continued commitment to the region’s unique climate, terrain, and community values.
A Logo Inspired by the Landscape
Along with the new name comes a brand identity rooted in the natural beauty of the region. The new logo draws inspiration from the Ponderosa Pine, one of Idaho’s most iconic and majestic trees and a powerful symbol of the region’s natural heritage. Known for its towering strength and resilience, often growing over 200 feet tall, the Ponderosa Pine symbolizes stability, endurance, and the untamed beauty of the Western landscape.
The tree’s tall, straight trunk and distinct silhouette form the foundation of the new logo, representing both the company’s regional pride and its reliable presence. The logo features a modern, geometric interpretation of the Ponderosa Pine. Its tall, straight trunk and distinctive silhouette form the foundation of the design, creating a strong symbol of regional pride. A subtle detail also incorporates the company’s initials into the tree icon, adding a unique element, giving it a distinctive look that blends tradition with modernity.
This new visual identity captures the essence of Treasure Valley Landscape. It honors the region’s natural beauty while reinforcing a continued commitment to enhancing outdoor spaces through professional landscape services.
A Continued Commitment
Treasure Valley Landscape remains deeply committed to delivering exceptional service with the same trusted team, now equipped to do even more. As the region continues to grow, the company is poised to meet that momentum, blending local understanding with national strength to elevate the standard for commercial landscaping throughout Idaho.
